The Tobacco Products Directive (TPD) is an EU regulation aimed at controlling vape products, including those in Ireland. It also ensures that all e-cigarettes and e-liquids are of high quality and safe levels before they come into the hands of customers.

In this blog, we'll explain what TPD compliance is, why it matters for your vape products, and how trusted brands like IVG Ireland uphold these standards to deliver safe, reliable vaping experiences.

What Is TPD Compliance?

The Tobacco Products Directive, also referred to as Directive 2014/40/EU, is a European Union directive that regulates the sale and marketing of tobacco products, including e-cigarettes and e-liquids. In short, TPD compliance means that vape products meet all the regulations outlined in this directive.

These laws are meant to safeguard consumers as all the e-cigarettes and nicotine-containing e-liquids are safe, labelled and sold in the market transparently. In Ireland, TPD is adopted and observed by the Health Service Executive (HSE), which monitors product notification and compliance.

Key TPD Compliance Requirements

To achieve and maintain TPD compliance, vape manufacturers and retailers must follow several key rules:

1. E-Liquid Bottle Capacity

The e-liquids containing nicotine must be sold in no more than 10ml bottles. This will minimise the chances of unintentional exposure to greater amounts of nicotine.

2. Tank Size Limitations

TPD regulations place a 2ml limit on vape tanks, pods and cartridges.

3. Nicpotine Strength Limits

The maximum nicotine content of e-liquids should be 20mg/ml (2%) only.

4. Child-Resistant And Tamper-Proof Packaging

E-liquids should be packaged in containers that are not easy to tamper with or accidentally open by children.

5. Health Warning And Labels

Packaging should include easy-to-understand health warnings that should occupy at least 30 per cent of the product label. The list of ingredients, the amount of nicotine, and the producer must be presented as well.

6. Product Notifications

All nicotine-containing e-liquids and devices must be tested and notified to the HSE (under the EU-CEG system) at least six months before being sold on the Irish market.

By following these rules, brands ensure that their products are safe and legally available for Irish consumers.

Why Does TPD Compliance Matter for Vape Products?

The importance of TPD compliance cannot be overstated, especially for consumers who want peace of mind and businesses that aim to operate responsibly. Here's why it matters:

1. Consumer Safety

TPD compliance protects consumers by ensuring that every vape product meets strict safety protocols, from e-liquid ingredients to packaging design; every detail is regulated to reduce any potential risk.

2. Product Transparency

TPD-compliant products must display clear information about their contents to show vapers exactly what they’re consuming, building trust between brands and their customers.

3. Fair Market Prices

Compliance creates a level playing field for brands in Ireland. Companies that go through proper testing and registration processes, like IVG Ireland, can compete fairly, while non-compliant products are removed from the market.

4. Stronger Brand Reputation

Showing commitment to safety and to following EU laws demonstrates professionalism and reliability, qualities that consumers value.

5. Legal Protection

Selling or distributing non-compliant products in Ireland can result in penalties or bans. Staying compliant ensures that businesses operate confidently within the law.

Summing Up!

Understanding the importance of TPD compliance is essential for everyone involved in the vaping spectrum, whether you're a manufacturer, retailer, or customer, to ensure safety, transparency, and fairness across the Irish vaping market.

When you choose TPD-compliant products from reliable brands like IVG Ireland, you're not just choosing premium flavours; you’re choosing safety, trust, and full regulatory assurance.

So next time you pick up your favourite vape product, remember that TPD compliance is not just a box to tick, it’s the reason your vaping experience is safe, consistent, and reliable.