Have you ever been captivated by the mesmerising vapour clouds on your social media feed? Or wondered who's behind these stunning visuals and the vibrant vape culture they represent? Look no further!
In this blog post, we'll explore the world of vape influencers and list the individuals who've turned vaping into an art form and lifestyle. So, without further ado, let's spill the beans behind this vaping secret!
The Significance Of Social Media & Influencers
Social media is undoubtedly our favourite hangout spot on the internet. It's where people from all around the globe come together to share pictures, videos, and memes and even chat with friends. But it's not just about fun – it's a place where something amazing happens.
Enter the influencers – they're like the superstars of social media. These people have a bunch of friends, and not just regular friends, but followers. Lots and lots of them! When influencers talk about something cool, like a delicious ice cream flavour or the latest gadget, people sit up and take notice.
Additionally, these influencers are trendsetters. They start trends that make everyone else say, 'Hey, I want to be part of that too!' It's like a secret club, and everyone wants to join. So, next time you see your favourite influencer talking about something exciting, remember, they're not just having fun; they're making the whole world excited about it, too!
Since you're aware of how social media and influence create an appealing effect on people, here's the breakdown of ways through which these stars influence people;
- Sponsored Content
Social media influencers often collaborate with brands and companies for sponsored posts and partnerships. They further create content with demonstrations and reviews. Such collaborations benefit both the influencer and the company, as they attract a broad audience and encourage product sales.
- Lifestyle Branding
Some influencers incorporate products into their overall lifestyle branding. They may use it to create a specific image, associating it with terms like relaxation, luxury, or rebellion. This branding encourages their followers to adopt the behaviour as well.
- User-Generated Content
Influencers often encourage their followers to share their own experiences using specific hashtags or challenges. This kind of engagement can create a sense of community among the followers, making them feel part of something exclusive and trendy.
- Informative Content
Additionally, these stars may create content that educates their audience about their promotional product. While this information can be presented neutrally, it may inadvertently encourage curiosity among the audience, making them believe what their favourite influencer says.
- Social Proof
Influencers often use social proof to endorse something. They may showcase themselves and their mates enjoying a certain activity, creating a perception that it's a widespread and socially acceptable activity.
The Effect On Audience
Now, you might be wondering why such tactics would work on the audience, and if they really do, then why? Let's discuss;
- Aspirational Lifestyle
Many influencers project an aspirational lifestyle that their followers want to recreate.
- Peer Influence
Social media is a powerful platform for peer influence. When influencers promote anything, it can feel like a suggestion from a friend or someone they admire, making it more appealing to their audience.
Many influencers are early adopters of trends. Thus, they make promoting appear as the "in" thing to do, influencing their audience to try it out for themselves.
- FOMO (Fear Of Missing Out)
Influencers often highlight exclusive events, giveaways, or experiences. This often creates a fear of missing out, encouraging their followers to participate and try whatever they might be promoting.
Trending Vaping Culture & Industry Ft. Influencers
Social media influencers have made vaping more popular and a growing trend. Further, following the methods discussed above, they use their online presence to make it seem cool and attractive, especially to young people.
Most of them further showcase vaping products and even run trends like "buy this type of vape device or e-liquids online" and share their experiences. And who are they? We've listed the best from each social media platform below;
Instagram is popular for photos and video-sharing social networking. Users can upload images and short videos, apply filters, and share their content with their followers. It is known for its visual nature and is popular among influencers and celebrities who use it to share their lifestyles, interests, and products.
TikTok is a short-form video-sharing platform where users can create and share 15 to 60-second videos. It is widely popular among younger users. TikTok influencers, also known as TikTokers, often create engaging content around various topics, including entertainment, dance, challenges, and product reviews. Due to its fast-paced and engaging format, TikTok can influence trends and reach a vast audience.
YouTube is a primary video-sharing application, allowing users to upload, view, and comment on videos. It offers a wide range of content, from educational and informative to entertainment and vlogging. YouTube influencers, or YouTubers, have significant reach and often collaborate with brands to promote products and services.
- Vape Paul
- FV Vape Show
- Gary Vapes
- FlatCap Vaper
- Uk Vape
The New Vape Rules & Challenges Of Influencers
As influencers have a lot of responsibility for shaping the minds of their audience, there's been a lot of criticism of these people for normalising vaping and grabbing the attention of even underage individuals.
According to the government's consultation report 2023, besides the age restriction, appealing vape advertisements are also to be changed. Thus, with the uprising vaping trend and new rules, here's what the influencers have been dealing with;
- Criticism & Negative Feedback
Influencers are often at the forefront of public opinion and are subject to both praise and criticism. With vaping, as concerns about its health implications and the potential appeal to minors have grown, influencers have been criticised for their role in promoting vaping products.
Critics argue that influencers contribute to the normalisation of this behaviour by endorsing and glamorising vaping, which can be harmful, especially for younger audiences.
In response to this criticism, influencers must carefully consider the content they create and the products they endorse. Many have faced backlash from their followers and public health advocates who argue that influencers should use their platform more responsibly and prioritise the well-being of their audience over promotional opportunities.
- Social Media's Troubling Algorithms
Social media platforms are a primary channel for influencers to reach their audience. However, the algorithms that govern these platforms often prioritise content that generates high levels of engagement, such as likes, comments, and shares.
This has led to a proliferation of content related to vaping, especially when it is sensational or controversial. For influencers in the vaping niche, these algorithms can work in their favour, helping them gain more visibility and followers.
Additionally, the challenge here is that the algorithms may not differentiate between adult and underage audiences. Even if influencers target their content to adults, it can still be seen by minors, potentially normalising vaping for them.
- Keeping Up With The Rules
With the new rules being implemented to regulate vaping, including age restrictions and changes in advertising, influencers in the vaping niche will have to stay informed about these rules and ensure that their content and promotional activities comply with the new regulations. However, as the rules also keep changing, this can be a bit tricky to follow.
While social media influencers are surely endorsing vaping and introducing new trends within, make sure you're not following everything blindly. Further, if you're vaping too much, it can create an alarming situation in the future, so be careful. And here, we'll conclude this blog post. We hope you had fun reading this one out!