For a very long time, vaping has been an escape for people trying to get a healthier alternative to smoking, but that is not the case anymore.

Nowadays, vaping has surged in popularity among individuals, due to several factors other than it being less harmful than cigarettes; cloud chasing, peer pressure, and most importantly, the endorsement of vaping in movies, music videos, and influential social media content.

The social influence allows people to form their understanding of vaping and their willingness to become vape users.

In this blog, we’ll explore the fascinating relationship between vaping in pop culture, viral trends, and the role of the entertainment industry, with its influence on the audience.

The Rise Of Vaping In Pop Culture

Whether it's fashion, language, expressions, or technology, pop culture has always influenced our lifestyle choices. 

Similarly, vaping, once an alternative to traditional smoking, has now become a mainstream phenomenon due to its portrayal in the media.

Vaping has been glamorised among the audience by visualisation in movies and videos, through actors, influencers, and other individuals involved in the media industry. 

What we see on our screens often finds its way into our lifestyles. Maybe this is why vaping is becoming mainstream in such a short period: it is becoming quite popular among teenagers, youth, and adults, for both good and bad reasons. 

Here is how the media plays its role by promoting vaping in pop culture:

How Movie and TV Shows Promote Vaping In Pop Culture?

Earlier, the visualisation of vaping and smoking was very minute in movies and TV shows, and only the villains and negative or grey-shaded characters would be shown smoking or using a device or a vape. But as time has evolved, the protagonists of the movies, or a character that is perceived as “cool,” are also shown to indulge in such activities.

In the last decade, vaping in pop culture has surged, by presenting stylish vape pens and vapour clouds in important scenes of scenes where the character is introduced or shown as a “badass”.

In John Wick: Chapter 2, The Tourist, the audience can see both major characters and antagonists use vapes, thus giving vapor devices a fashionable and modern appeal.

Similarly, Stranger Things, Euphoria, and other popular TV shows' characters, especially teenagers smoking or using vape devices, depict and amplify real-world trends.

How Music Videos Promote Vaping In Pop Culture?

The music industry and pop culture are intertwined because of the influence music and lyrics have on shaping the world. 

In many music videos, rappers are seen to be smoking, using vape devices, and some are even seen smoking weed as well. 

Billie Eilish, Post Malone, and DJ Khaled as artists have endorsed vaping through their music videos and social media content, which creates viral popularity quickly. 

Fandoms of such artists often adapt to vaping as a means to fit into the group or to follow their idol. Many clips from Tomorrowland events that feature pop music have shown that several attendees were seen to be vaping. 

How Social Media Platforms Promote Vaping In Pop Culture?

Social media holds absolute power in society. Vaping products gain massive exposure within the consumer market when popular figures use IVG vapes in their social media videos of which viewers generate viral popularity through shares and comments. 

Hashtags like #VapeTricks and #CloudChasing receive millions of views because users worldwide perform vape demonstrations that increasingly link vaping to popular culture.

How Influencers and Celebrities Promote Vaping In Pop Culture?

The Impact On The Audience

When fans, especially young and teenage audiences, see their favourite characters, influencers, or celebrities endorsing vaping in pop culture, it may normalize the habit and even make it appear desirable. 

Younger viewers actively use pop culture to find cool and trendy items, thus making vaping more appealing to them.

The increasing popularity of vaping, particularly among teenagers, is closely tied to the ongoing portrayal of smoking and vaping in the media. Regular exposure to these images can make both young people and adults twice as likely to take up smoking.

How Are Local Trends Influenced By Global Culture?

Vaping has become widely popular throughout the global community, including Ireland. 

Availability of vaping products as a trendy lifestyle choice among celebrities and social media influencers leads to an increased number of local people adopting this practice.

The market demand for international pop culture has led IVG Ireland to become the premier provider in the Irish market, while Irish consumers display the same susceptibility to pop culture influences. 

The variety of flavours alongside modern devices released by IVG Ireland has transformed it into a favoured vaping brand that attracts people drawn to global vaping fashion.

What Is The Future Of Vaping In Pop Culture? 

Given the current momentum, the presence of vaping in pop culture shows no signs of stopping anytime soon. 

Pop culture trends strongly affect societal fashion, so vaping products will probably continue to hold their place in mainstream culture.

Brands like IVG Ireland, therefore, play a pivotal role in providing the highest-quality vaping products to people who are drawn to them because of what they see and hear in pop culture.